Lorette

Lorette is a concept for a service that takes the stress out of planning a bachelorette party, from first idea to finished plan. Instead of one friend juggling dates, budgets and a group chat full of unanswered messages, Lorette builds the whole party from a date and a budget, so everyone invited can simply show up and celebrate the bride.

The project covers the full journey of a digital service: understanding the people who usually end up planning, mapping the buyer’s path with a sitemap and user journey, testing the offering in wireframes, and designing a visual identity and website that feel exclusive without becoming complicated.

Planning a bachelorette party is often more work than fun. Someone has to find a date that suits everyone, agree on a budget, come up with activities, and get a group chat full of unanswered messages to commit. The task usually lands on one person, who ends up as a full-time project manager instead of enjoying the celebration.

Despite how common this problem is, no service on the market solves it. Lorette was created to fill that gap: a more exclusive service aimed at women who want to celebrate the bride without carrying the planning on their shoulders.

The project started by looking at the people who plan these parties, mainly friends of the bride, and the friction they run into along the way. The core insight was that the planning itself is the problem. Budget, dates and group coordination are the hard parts, so Lorette handles them from the start. Based on a date and a budget, the service builds the party, and everyone invited can simply show up and enjoy it.

To make this easy to understand, the work began with a sitemap and a user journey that follow the buyer from first visit to booking. Wireframes then tested how to present the offering clearly: three ready-made packages (spa, adventure and city), plus the option to create a custom one.

The website introduces the packages briefly on the start page, so visitors quickly see what Lorette offers. The Services page goes deeper into each package and the custom option, so buyers can compare and decide with confidence.

A visual identity was developed to match the service and its target group, including a logotype, imagery and illustrations. The art direction and the UX/UI design were created together so that the site feels exclusive without becoming complicated.

User tests showed that the website was easy to navigate and the concept easy to understand. The target group, women aged 25–40, responded positively to the idea, and many shared that they had struggled with planning bachelorette parties themselves.

By putting the planning in the hands of Lorette, the experience becomes simpler and more enjoyable for everyone involved, from the friend who would normally organize it to the guests who just want to celebrate.