(←) Work / Branding

Neo Soul

Category
Branding
Year
2024
Client
Fictional project
Role
Art direction, illustration, photo editing
Created in
Photoshop, Illustrator

A bold visual identity for a fictional neo-soul music and film festival.

Music & film festival

The visual identity for the Neo Soul Festival is designed to capture the essence of neo-funk and soul music, blending vibrant colors, dynamic patterns and emotional depth. The goal is to convey the energy and spirit of the genre, which fuses classic soul and funk influences with modern sounds and aesthetics.

Through a bold and expressive design language, the identity reflects the festival’s celebration of music, art and culture, while creating a unique visual experience that resonates with both the past and the future of soul music.

Neo Soul graphic profile: logo, colors, type and patterns
Harmony Hall stage sign
Soul Space stage sign
Neo Soul website start page
Neo Soul website artist page
Neo Soul website movie page
Neo Soul website venue page
Neo Soul festival poster
Neo Soul music schedule
Neo Soul digital ticket on a phone
Neo Soul flag
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Olivia Österlund
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